MEMBERSHIP MEANS MORE: Columbia Greater Rewards Rebrand
I led the writing for the rebrand and reimagining of Columbia’s loyalty program, Greater Rewards. It was easily my biggest creative project to-date.
View the full landing page in all it’s glory.
Insight: Loyalty should be rewarded with a simple, personal, and benefit-packed experience.
I wrote the lead tag for the whole program, and few other favorites along the way.
EVOLVED BENEFITS LANGUAGE
Communicate the benefits, points economy, and all-new Titanium tier in the simplest way possible.
TEASER & Launch
Use email to give members a preview of big changes coming soon—and then shout it from the rooftops.
MEMBERSHIP LIFECYCLE & BEYOND
How else can members earn points? How do we talk about partner perks? How do we celebrate renewing Titanium status? We created communication for each one of these moments and much, much more.
