Oregon Women's Basketball

Insight: Women's basketball fans value a unique connection to strong, badass players.

Each member of the team and staff are real-life superheroes; The Wonder Ducks.

Creative

TV Spots:

Miss Triple Double

Local: ESPN, ESPN 2, FS1, Pac-12 Networks

NCAAW Tournament Radio:

Paint Power

Local: ESPN, ESPN 2, FS1, Pac-12 Networks

Social:

On Sunday at Utah, @Sabrina_i20 cooked up her fifth triple-double of the season and ninth of her career. #GoDucks pic.twitter.com/qsaFQSBdZl
— Oregon Women’s Basketball (@OregonWBB) January 31, 2018

Player Persona Posters (Distributed at home games):

Physical Installations:

Press:

Sweet 16 bound burger review from @sabrina_i20
Guest appearance by @RuthyHebard24 "It's superb like our defense".@OregonWBB feeling sweet and playing elite pic.twitter.com/WVypIbf0Uf
— Sky Muller (@SKYSPX) March 19, 2018

.@sabrina_i20 is a superhero pic.twitter.com/iZNJV0K2KN
— NCAA Women's BKB (@ncaawbb) March 19, 2018

Team:

Agency- Allen Hall Advertising

Account Manager- Jake Wilmink

Project Manager- Madison Hamilton

Strategists- Hannah Lewman, Casey Hickman, Terrence Lewis, & Amar Mann

Media Planners- Jordan Bremer & Leah Kennon

Designers- Raquel Ortega & Henry Ammann

Producer- Tyler Robinson, Sean Haney, Simon Calem & Scotty Williams

AD- Stacy Yurishcheva

Writer- Me