Super Bowl LII (52) kicks off in forty minutes and we’ll watch a lot of commercials in between. The Super Bowl is essentially the equivalent of the Super Bowl in the advertising world. Companies spend over $5 million on the 30 second air-time alone. I had the chance to watch a commercial that I wrote run on TV last night. Granted, it was 10:30 PM on a Saturday night on ESPN 2, but it did run locally during a replay of Super Bowl XLIX (49). So that's the same as it running during the real thing, right?
It was surreal to see something I wrote on television. While “The Wonder Ducks” is admittedly small potatoes compared to the scale of commercial advertising that today will be, its timely premiere serves as a damn good motivational tool. I can’t spend much time celebrating a local commercial while personal heroes like Brock Kirby get to write for Keanu Reeves, on a motorcycle, in the desert. I need to get down and dirty in the job hunt in order to seek more great opportunities like I’ve had with Oregon Women’s Basketball and Allen Hall Advertising.
Now that I have my first Super Bowl commercial out of the way (just wanted to say it), I’ll have to push myself to earn more remarkable opportunities to do great work with talented people. Now, my predictions: Squarespace will kill it. Budweiser will have puppies. And both the Eggles and Spygate will lose. Go Giants.